Basic Steps to Copywriting Process
Although there are no fixed strategies to produce successful copies. However, having a planned and systematic approach helps to create an effective copy; a copy that grabs the attention of target people and gets them to act. By following basic steps, you have nothing to lose, but you stand every chance to become successful as a copywriter. The basic steps to copywriting process are as follows: Check Your Product / Services To write an effective copy, it is essential to understand the USP of your product or services. People are interested in their own benefits. "what is in it for me?" is all everyone asks. You need to craft your copy in such a way that shows what kind of benefits readers will get with the special features of product or services. Know Your Target Audience Who do you want to attract? It is better to have a clear picture of exactly who these people are, housewives, working mom, student, office goers, business man or farmers. The more specific you are, the bette